• Your Pricing Determines Your Profits

    Get Paid What You Are Worth

  • What We Do

    Monetization & Pricing Strategy for Software and Technology Leaders

    Offering Design

    Best allocate the value you offer across carefully designed offerings that effectively resonate with each customer segment.

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    Price Setting

    Best position your new products, services and solutions to achieve their full potential for profitable and sustainable market success.

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    Price Changes

    Take an informed approach to understanding both when and if you should raise prices or lower prices, and by how much.

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    Go-to-Market Strategy

    Successful strategy execution requires aligning the entire organization to your strategic objectives and delivering value everyday.

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    Market Monitoring

    Demand in the marketplace is constantly changing and affected by numerous variables both within and outside of your control.

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    Value Messaging & Testing

    Achieving your full market potential demands your entire organization understands and clearly communicates your value advantages.

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  • Contact Us

    Market Timing Matters ... Let's Talk!

  • Land & Expand

    Acquire, grow and retain more paying customers.

  • Methodology

    Developed over 25 years of experience with over 1,000 Software & Technology Leaders

    Monetization - Marketing - Sales - Execution - Growth - Innovation

  • Founder

    Expertise Comes From Experience

    Chris Hopf

    For more than 25 years, I have worked as an owner, employee and as a hands-on consultant with hundreds of innovative startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies.

    My experience spans a number of industries including software, high technology, IoT, API's, SaaS, PaaS, IaaS, digital media, retail, publishing, general and specialty contractors, industrial suppliers, wholesale distribution and more.

    Serving clients in the United States, Canada, United Kingdom, Ireland, Colombia, Brazil, Peru, Chile, Singapore, South Africa, Estonia, Poland, Germany, Spain, Portugal, Netherlands, Norway, Sweden, Denmark, India, Japan, Australia, New Zealand and more.

    I am a Certified Pricing Professional (CPP) and member of the Professional Pricing Society.

  • It's not the price they do not like, but what they understand

    they are (or are not) getting for that price.

  • Get On Our Calendar!

    We will follow-up within 24 hours.